Hearts on Fire review: 12 Major Reasons Why Hearts on Fire Diamonds Don’t Pay Off

Hearts on Fire Diamonds is a luxury diamond jewelry brand founded in 1996. Dubbed as the World’s Most Perfectly Cut Diamond, the company introduced the first-ever branded diamond and helped revolutionize the jewelry industry, according to their official website of course. While this description sounds tempting and you might just decide to spend your money on Hearts on Fire Diamonds, not everything is exactly how it seems. Here are twelve major reasons why diamonds provided by this company aren’t that valuable after all.

1.Special cut marketing campaign

Major diamond companies want an average customer to believe their amazing cut was created specifically due to tremendous desire to create mesmerizingly beautiful diamonds. You don’t have to be an expert to know there is, simply, no truth to those claims.

2. Branded diamonds with secret agendas

Just because a neat official website features terms such as “branded diamond” or “special cut” it doesn’t mean their products are better than jewelry you can find elsewhere. The truth is, branded diamond has no noble cause, these brands don’t care about customer satisfaction or passion for creating diamonds. The real agenda here is profit and nothing else.

3.Wholesale minimum

Competition in the industry is high thus reducing prices to the wholesale minimum. While diamond manufacturers can sell these stones, their profit isn’t substantial. In order to generate more revenue, they have to make up something “special” such as these branded diamonds and special cut.

4. Low standards

While the term “branded diamond” would imply high standards, that’s usually not the case. In most instances, diamonds like those from Hearts on Fire aren’t as nice as stones found elsewhere

5. Cuts options

There is a wide array of cut qualities, not just the one branded “excellent”. Some cuts are better, others aren’t. When it comes to Hearts on Fire, their cuts really are the best.

6.Limited selection, high price

Even though Hearts on Fire jewelry is beautiful, the selection is limited which is never a good thing. Besides the lack of options, the jewelry also comes at a high price. For example, we paid $17,200 including sales tax for a 1.02ct”G/H VS/SI diamond mounted on a platinum band without side stones. The price without sales tax is $15,990.Split grades

Honestly, it was weird to see split grades in the company’s offer primarily because that’s the practice employed by low-end national chain retailers. It’s not something you would expect to see in diamonds provided by a luxury brand.

  1. Value questionable

Hearts of Fire Diamonds do look beautiful, they have a romantic design, nobody can deny that. The question is whether it provides the value you expect.

  1. You can find same rings for less

For the purpose of the review, we compared Hearts of Fire H SI 1 diamond with Brian Gavin’s 1.02ct H SI 1 AGS certified Triple Zero diamond. The inspection showed these two diamonds are almost identical. Both diamonds were brilliant.

  1. 10.Major differences in pricing

Even though both tested diamonds were almost equal, their prices are different. No, we’re not talking about minor differences, but those gigantic ones. The diamond from Brian Gavin cost $8446 with a credit card or $8193 through wire transfer. If we assume that platinum setting on Hearts of Fire’s diamond ring was about $2000, this still leaves $13,990 before and $15,100 after tax.

  1. Sale tax is a must

With Hearts of Fire Diamonds, you are obliged to pay state sales tax primarily because their jewelry isn’t available for purchase online. Now when we have an option to purchase jewelry online for much lower price, this doesn’t really pay off.

  1. Not worth the premium

If you take into consideration that you can find identical ring for a relatively cheap price, Hearts of Fire jewelry is definitely not worth the premium.


Hearts of Fire Diamonds look great and have an amazing cut, but that’s just about it. Jewelry isn’t available online, the selection is limited in stores, and you can find identical rings at a more affordable price. It doesn’t pay off, particularly if you’re on a tight budget.